The Labelling Award is new for 2022. It was launched with the intention to reward brands which demonstrate excellence in labelling — be it in communicating ingredients in correct formats, instructions for use, suitability (eg skin type / age), allergen guidance / responsible ‘free from’ statements (if used) and other key information such as certifications and claims — all of which particularly important to skincare consumers who live ‘free from’ lives.
Gold
Clearly legible ingredients, in faultless INCI format; often with ‘Plain English’ alternatives
Responsible, modest and discreet “free from” labelling (or “no” labelling), including of food allergens
Clear certifications, ‘vegan’ statement, natural origin percentages, recyclability statements …
Excellent examples of packing a lot of key information onto limited space, sometimes also in French
Clear company information
Silver
Highly legible white text on various, attractive coloured backgrounds
Correct INCI ingredients; clear allergens highlighted
Brief, clear directions for use, in multiple languages
Highly legible black-on-white text
Clear ingredients in two formats, one outlining ingredient origins
Clear certifications
Clear directions in multiple languages
Clear ALL CAPS text
Warnings for use clearly marked
Ingredients in correct format
Clear directions; no ‘waffle’
Bronze
Braille on label for unsighted consumers — an Awards first
“contains nut and seed oils” warning on Hair & Scalp Oil, plus English translations of ingredients
Uncluttered, clear label
Correctly formatted ingredients
Attractive label design appropriate to product
