The new Digital Presence Award was introduced to reward brands with exceptional websites / online stores and social media accounts. Judges rewarded attractive channels which were easy and pleasurable to navigate, intuitive, attractive and informative, and which boasted other features important to consumers with ‘free from’ skincare requirements, such as effective search functions and clear declarations of ingredients. Credit was also given to brands whose social media channels demonstrate strong, genuine interaction and engaging content.
Gold
Elave Skincare
“Easy site to navigate as it was clear and precise in layout and content, as the organised approach made it easy to find all the information you need when placing an order. I liked how informative the product pages were and that there was plenty of information on both the brand and products. Product ingredients were all declared, albeit on one long page, which may split opinion — but could be useful for ‘free from’ consumers wanting to check a particular ingredient against all products. Interesting to have ‘vegan’ and ‘gluten free’ sections, plus logos and other ‘free from’ statements. Good Instagram visuals. TikTok also appealing.”
Silver
AK Pure Skin
“The dark theme works well with their branding and I love how everything is clear and concise. I felt like everything you need for the shopping experience is accessible and the way each product page has so much detail is something which I really enjoyed, and the video demonstrations are something which would certainly make me purchase.”
Balmonds Skincare
“Easy to navigate website with a clean layout. I enjoyed the way you can shop products in a multitude of ways from skin issues to ethics and values. Everything you would need to know about the products, ordering and delivery process is prominent and easy to locate. The mobile site is just as good. Some ‘free from’ statements and allergy guidance welcome on site.”
Raven Botanicals
“Site layout is clean, concise and easy to read. The homepage showcases the brand and shows all the details you’d need to take you from browsing to purchase. The menu is easy to navigate and has a good range of content. Their mobile site is possibly the best of all finalists. Very active social media, with good mix of content. Instagram imagery eye-catching.”
WildMint Cosmetics
“Site looked great on both mobile and desktop. Their socials are very active and have a good mix of both original and reposted content. WMC are interactive with their followers and it is easy to keep scrolling through their feed. Their YouTube account has a great array of watchable content that is active and informative.”
Yan-Yee Skincare
A” lovely website: I particularly liked the drawings of ingredients. Good mix of content, not only about the brand and product, but also about eczema too. Instagram is active and nicely branded and has a nice mix of media to keep content engaging. They interact with followers by replying to comments and posting consistently. Nice and engaging TikTok.”
Bronze
Butter Be Kind
“A beautiful aesthetic that is bright and easy to read, with a great layout that makes browsing and finding out about the brand an easy task. All the information you require from the product details to the shipping and ordering advice are all accessible and easy to find.”
LUMI
“The brand’s Instagram feed has a good mix of media styles and captivating posts including product spotlights, award information, reviews etc. Lumi are also great at engaging with their audience across multiple social platforms including their Tiktok account which also has the same quality of content.”
